Infinite Coles Don’t Sleep reminds of beat pulses of the 90’s, uplifting, driving rhythms matched up to Club ready 2025 beat. Indie X Mainstream
The NYC-born singer, performer, dancer and model Infinite Coles serves up a new banger today, a homage to 90s dance music that drips in his powerful, soul-stirring vocals, “BGM” comes out today on Don’t Sleep.
Brand new single “BGM” stands for ‘Black Girl Magic’ and is about self-love in your skin across every divide. With Infinite’s bittersweet, yet uplifting lyrics that reflect his own journey, it’s clear why Infinite Coles crafts songs that celebrate LGBTQIA+ culture. Central to the tune is the infectious hook “Don’t go crying to your mama. Cause you’re all alone. Don’t go crying to your papa. Cause he’s never home. Shine your light. Baby love your life. It’ll be all right this time”. The acclaimed producer and artist Zach Witness (Erykah Badu, Frank Ocean, Doechii) provides killer production once again, with classic house music piano chords and arrangements, the track cannot be ignored and is heading for high praise across playlists and dance floors.
The gloriously colorful video for “BGM” is shot on the streets of Puerto Rico. Directed by friend and key collaborator Robot Moonjuice (Skuzland, Fightclub NY), it visualizes Infinite Coles performing the song in his ‘Black Girl Magic’ flamboyance. Oozing the vibrance, joy and soulfulness of vogue-ballroom culture, a powerful vehicle for identity and storytelling, we see a radiant Infinite joined by Puerto Rican dancer Stella, performing and voguing against the gritty, yet colorful urban settings.
Photo credit: Robot Moonjuice
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