British indie rock favorites The Kooks are thrilled to release the new single, “Sunny Baby,” from their highly anticipated album, Never/Know, along with a dreamy accompanying video. Never/Know is set to release on May 9th via Virgin Music Group
“Sunny Baby” offers another glimpse into the sonic landscape of Never/Know, showcasing the band’s continued evolution, while staying true to their signature sound. An ode to frontman Luke Pritchard’s two children and family life, the nostalgia-drenched track puts the very best of the band’s pop sensibilities on show. Pritchard’s heartfelt, crooning vocal is supported by wide-screen, lush harmonies – a new sound for the band, but one that nods to their classic rock and soul influences.
A picturesque music video by director Dylan Nicholson accompanies the release and features hazy shots of Pritchard through a retro, instamatic style lens, matching the dreamy, reflective sentiment of the song’s lyric: “Remember when you met me, I could never hold my tongue.”
Pritchard shared about the track, “We’re told how bad everything is at the moment. I said ‘I’m just going to refuse to not let these be the best years of my life’; I have a young family. The song is about me getting to a balanced life. It’s a love song about someone making me fall back in love with myself.”
Never/Know is both a return to the band’s trademark, anthemic songwriting and a celebration of their taste in timeless, classic records. The album, largely self-produced by Pritchard*, is an 11-track offering born from a mission to reconnect with The Kooks’ original creative drive. The album began as a solo endeavor by Pritchard, who created a series of demos before inviting the rest of the band, including guitarist Hugh Harris, to join him in the studio, rekindling the collaborative spirit that defined their early work.
Tracklist for Never/Know
1. Never Know – view the lyric video HERE
2. Sunny Baby
3. All Over The World
4. If They Could Only Know
5. China Town
6. Compass Will Fracture
7. Tough At The Top
8. Arrow Through Me
9. Echo Chamber
10. Let You Go
11. Talk About It
*All tracks produced by Luke Pritchard except track 9 which was produced by J Lloyd.
