The first details for the highly-anticipated return of the ALMA awards are being revealed – the re-imagined special televised event, now called THE ALMAs 2018, will be unlike any show before! This LIVE production will be a mega-watt celebration spotlighting and honoring the contributions of Latino artists and influencers in our nation’s entertainment and media who are shaking things up and making an impact. THE ALMAs 2018 will be presented LIVE by Fuse and its sister channel FM (Fuse Music) on November 4, 2018 from the event deck of LA Live in DTLA at (8p ET / 5p PT) as a 75-minute special.
Shifting from a traditional awards competition show, the all-new ALMAs 2018 will be a high-energy, star-studded celebration featuring a combination of live musical performances and special presentations. The pride and passion of the artists and influencers spotlighted, how they represent themselves and what they are doing for their community and country will be recognized in ways never before seen on national television.
“The new ALMAs will be a unique, live show, and we are excited to unleash the star-power and talent of an incredible group of Latino artists and influencers. A new format, powerful live performances – and some surprises – will be an entertaining celebration that embraces the passion and values of our diverse audience,” said Fuse Media President and CEO Michael Schwimmer.
This year marks the 50th anniversary of UnidosUS, the nation’s largest Latino civil rights and advocacy organization. The organization created the ALMA Awards (which began in 1995 as the Bravo Awards) as a way to promote fair, accurate, and balanced portrayals of Latinos in the entertainment industry. The only nationally-telecast, English-language show recognizing the important accomplishments of Latinos in American entertainment and media, ALMAs remains a unique event with a special cause: to highlight how diversity strengthens the entertainment industry and our nation as a whole.
As previously announced, Fuse Media and UnidosUS have engaged renowned live-event producing team Done + Dusted (Stand Up To Cancer, iHeartRadio Music Awards and Co-Producers of the 2018 Emmys) to produce ALMAs 2018. David Jammy and Rudy Crew will serve as executive producers of the event. NGL Collective, co-founded by actor John Leguizamo, will be providing additional support for the event.