Allegra, a global leader in allergy relief, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, releasing in theaters March 21st. The team up shows how fast-acting*, non-drowsy Allegra can help turn your allergy season into a fairy tale. As part of an enchanting co-branded global campaign, Allegra’s dazzling red carpet activation invited celebrity talent to an imaginative experience in a Snow White-inspired environment featuring Sneezy and Sleepy. For more information, visit: https://www.allegra.com/en-us/snow-white





















“Disney’s Snow White,” a live-action musical reimagining of the classic 1937 film, opens exclusively in theaters March 21, 2025. Starring Rachel Zegler (“West Side Story”) in the title role and Gal Gadot (“Wonder Woman”) as her Stepmother, the Evil Queen, the magical music adventure journeys back to the timeless story with beloved characters Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy. “Disney’s Snow White” is directed by Marc Webb (“The Amazing Spider-Man”) and produced by Marc Platt (“The Little Mermaid”) and Jared LeBoff (“The Girl on the Train”), withCallum McDougall (“Mary Poppins Returns”) serving as executive producer, and features all-new original songs from Benj Pasek and Justin Paul (“Dear Evan Hansen”).