— In an effort to raise music awareness while providing comfortable footwear, the Stax Museum of American Soul Music is joining forces with non-profit philanthropic shoe design company SoGiv to present the new Stax Music Academy shoe. The shoe is inspired by the original outside tile wall from the Stax Records building in the “70’s, featured at the entrance on E. McLemore Avenue at the Stax Museum of American Soul Music.
Available in sizes from Women’s 7 to Men’s 12, the shoe is red with the Stax Music Academy logo, piano keys, and musical notes. The shoe will be released in June 2024 to celebrate Black Music Month but is available for pre-order now. With proceeds benefiting the Stax Music Academy., retailing at $150 USD accompanied by the unmistakable red branded shoe box and sheet music inspired tissue paper design + shoe tote. Pre-Order Today! Visit: shoe.staxmusicacademy.org
Innovative and thought-provoking, SoGiv awareness shoes include footwear designs that are as much of a creative expression as the melodic hook from your favorite song. Simply put, SoGivs are deemed conversation starters with eye-catching design elements telling a story, often without you having to be present to explain it. All this and more are found in the soulful release of the SoGiv x Stax Music Academy awareness shoe benefitting the Memphis-based Charter School.
The Stax Music Academy shoe features the original Stax Records-inspired ceramic tile design taken from the entryway of the hit-making E. McLemore studio, located on the top panel design of the right shoe. Musical notes from Isaac Hayes’s “Wonderful” are positioned on the left shoe panel, accompanied by black and white piano key-inspired notes on the outside profile. In contrast, the inside profile features a 3 and 2 piano key design silhouette.
The shoe also features SoGiv’s signature “Cause Code” to scan the integrated QR code on the back pull-tab. It directs you to Stax Music Academy’s homepage to learn more about its soulful mission and how you can support this great cause. The CodeCrew School powers the QR Code.
Impact: Every pair sold assists with providing music lessons for Memphis youth.
Hashtag: #UnboxingSoulMusic
Colorway: Red/Black/White
Details: Breathable Flynit Upper + Sock Liner Design/Offset Printing +
3M Reflective Printing / E-TPU Noise Dampening + Shock Absorbent Popcorn Outsole / High Polymer Memory Foam Insole / Slip Resistant Rubber Sole/ Rubber Toe Cap / Polyester Shoelaces
Philanthropic designer Edward Bogard created this shoe at SoGiv for both music and footwear enthusiasts alike.The Soulsville Foundation is fully responsible for the program and its content.
The Stax and Snapping Fingers design are ® trademarks of Stax Records, a division of Concord. Stax Records proudly supports the Soulsville Foundation; however, it may not necessarily share the views and opinions expressed in this program.